HEALTH CARE MARKETING

The New World Of Healthcare Marketing:

Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. The result is that healthcare companies of all shapes and sizes are faced with a new and startling reality: yesterday’s customer is not tomorrow’s customer. Suddenly, healthcare marketers are expected to deeply understand consumer preferences, create relevant products that meet a changing target’s needs, and produce marketing programs that connect consumer insight to their firm's performance.
As consumers take a more active role in their healthcare decisions, marketers must listen and adapt to remain relevant.

What we provide:

Ellis Enterprise proven healthcare marketing strategies are designed to help you master patient attraction.

Major healthcare networks, hospitals, clinics and solo practitioners alike choose Ellis Enterprise because they receive individualized marketing campaigns designed to increase online exposure and surge revenue growth. Our hospital marketing
strategies provide organizations with an impressive online presence, an easy-to-use marketing platform, targeted digital campaigns, and ongoing customer support. We drive valuable traffic to your practice by creating a website that integrates all digital elements of the patient experience.

WE PROVIDE NATIONAL COVERAGE

We handle clients from all over the USA and can handle your marketing whereever your firm is located.

PACKAGE #1- for small to mid size service providers

Promotional Street Team
Flyers/Door Hangers

Voicemail Telemarketing

Strategic Partnerships

Social Media Marketing

Email Marketing

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We have developed a 5 step marketing strategy that we execute on behalf of our clients, to produce phenomenal returns. This program was specifically designed for small to mid size service providers. We are so confident our 5 step program really works, we are paid on performance! Give us a call now we only accept a few companies in certain territories in our Package 1 program.
Services

PUBLIC RELATIONS

VIDEO PRODUCTION

MEDIA BUYING

GRAPHIC DESIGN

SOCIAL MEDIA MARKETING


The Six Fundamental Elements
“There are only six ways to market any healthcare organization. Six and only six.”

1. Professional Referral Marketing: A reliable and continuing stream of inbound patient referrals from other medical, dental or other professional sources is the lifeblood of many specialty providers. And whether it’s a primary or secondary channel, professional referral sources can’t be taken for granted. Doctor referrals do not happen by magic or simply because you are a good provider. Success requires a written plan and an unfailing system to preserve and grow the flow of professional referrals.

2. Internet Marketing: From websites and social media tools, to patient portals and mobile apps, online marketing is a mainstream channel for marketing, advertising and public relations. Exactly how you use the muscle of the digital freeway can be highly effective and profitable, or a huge waste of time and money.

3. Branding: This is all about standing out from the crowd in a positive way, and it includes virtually everything you do. A powerful, differentiating brand for your healthcare business is part of your reputation. Meaningful and effective branding does not occur without a deliberate effort to shape and express the right message at the right time.

4. Internal Marketing: includes all the ways and means that you communicate with people who already know you, primarily present and previous patients. Depending on the nature of your practice or situation, this influential audience can be a rich resource for referrals, additional services, testimonials and/or word-of-mouth advertising.

5. External Marketing: These are the media that reach prospective patients that don’t know you. Advertising in newspapers, radio, television, billboards and the like target an audience that want to know  you provide an answer for their healthcare needs.

6. Public Relations:  includes, among other things, planning and generating healthcare publicity and free press exposure, such as newspaper articles or broadcast interviews. The end results look easy, and it can be a positive and powerful influence. But “free press” typically results from careful planning, good timing, a clear message and a deliberate effort.

Whether this is familiar territory or an “ah-ha moment”—and whether you work with us or not—there are only six ways to market any healthcare organization. Use this list to guide your healthcare marketing plan for achieving your goals.

Our full-service healthcare marketing and advertising divsion, works with provider practices, medical groups and hospitals to bring these elements into a custom marketing plan. Please call us today at 202-660-1423. Make your strategic marketing plan produce measurable results.




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